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Elle Speicher

CREATIVE DIRECTION + DESIGN

About

I’m a creative problem solver with a focus on identifying and growing revenue streams through the execution of operational strategies across multidisciplinary team environments. I know that the best results come when a team of skilled individuals collaborate. I have strong leadership, communication, presentation, and marketing skills, as well as technical expertise in graphic design, web design, copy editing and CRM systems.

A thinker, doer and creative problem solver with a focus on visual design for brands, I’m always dreaming up new ways to share stories across a host of digital, physical, and social channels.

Whether it’s managing or collaborating with photographers, illustrators, animators, developers or vendor partners, I have the ability to seamlessly adapt to working in multidisciplinary team environments. But, what I enjoy most is having a hands-on role in bringing ideas to life through conception to development.

What you can expect from me:

  • Experience in creative leadership and concept development pitches. Strong working knowledge of interaction design, responsive web development, and the creative process.
  • Hands-on expertise in a variety of mediums (non-digital); traditional print advertising, identity, package design, and signage.
  • Experience in managing photo and video shoots as well as post-production editing, graphic creation and professional voice procurement.
  • Experience in content development for (digital & print); blog, ad copy, website pages, hashtag strategy for Instagram, Twitter and Facebook, e-blasts, and press releases.
  • Excellent presentation skills and communication abilities with all levels of stakeholders.
  • Awareness of new platforms, trends and technologies in digital marketing.

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My Skills

focused expertise

Branding & Identity

Expert, 10 years

Social Media

Advanced, 6 years

Art Direction

Advanced, 5 years

Website Design

Advanced, 10 years

Technical expertise

  • Google Analytics & SEO
  • Google Adwords Campaigns
  • MailChimp email
  • Constant Contact email
  • Adobe Lightroom
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • HTML
  • CSS
  • PHP
  • Adobe Dreamweaver
  • WordPress CMS
  • Drupal CMS
  • Volusion E-commerce
  • Shopify E-commerce

Experience

Marketing Director

2016-Current

Elle is responsible for the sales and marketing for Glassautomatic Inc. Elle is focused on developing marketing programs to support the business sales and performance goals on a monthly and annual basis. Strategically, Elle initiates, evaluates, and manages new business opportunities; contributes to market analyses, monitors competitive activity, and identifies emerging needs for internal teams.

co-founder & creative director

2011-Current
smartsite

Elle creates designs concepts, implements marketing strategies, and develops digital and print campaigns for a diverse portfolio of clients. She also supervises a team of photographers, videographers, illustrators and animators, leveraging a wide array of skill sets to deliver excellent results for her clients. As a Creative Director, Elle is tuned into the business and sales “pain” of her clients, and all design work is a direct result of in-depth strategic planning. “Form Follows Function” in all aspects of Smartsite Strategies work. Clients include non-profit organizations, medical practices, financial firms, small businesses, manufacturers, retail stores, and online stores.

Web Media Manager

2009-2011

As Web Media Manager, Elle was responsible for designing and maintaining the AtlasNetwork.org site, as well as the AtlasToolkit.org site. Elle successfully re-designed website for Atlas utilizing CSS and WordPress CMS. At the onset, Elle was also tasked with helping to develop a team of copywriters, videographers, photographers and graphic designers to build the new Marketing department at Atlas. Elle worked on aspects of talent acquisition, training, and goal-setting for the department.

Market-Based Management® Associate

2008-2009
koch

Elle worked with the Charles Koch Foundation while enrolled in their year-long Non-Profit Leadership program. Elle developed and delivered presentations and instruction on MBM to Koch Interns and Associates as a MBM Associate with the Foundation. Deliverables included print program materials, Social media graphics, and classroom collaterals to promote Koch Associate and Intern Programs.

Marketing Assistant

2005-2008

As Marketing Assistant for IMANI Center for Policy and Education, Elle honed her skills in creative design and web marketing. In addition to working with the organization for three months in Accra, Ghana, Elle represented and presented on behalf of the organization at two international conferences. She initiated the first website design, developed the logo, and created the print collateral for IMANI.

Education

Bachelor of Arts

2008

gcc

MBM Certification

2008

koch

Inbound Certification

2016

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Portfolio

Contact

Elle Speicher
208 Chilly Bleak Farm
Ligonier, PA 15658
Phone
(724) 875-0576
Email

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Elle Speicher

awesome.
invincible.
unbeatable.
indestructible.