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Elle Speicher



Hello. My name is Elle Speicher and I am a freelance marketing and design professional focused I want to help you tell your story.

Elle was born and raised in Pittsburgh, PA and currently calls Ligonier, PA home. She began her design career working as an intern for a NGO in Accra, Ghana while in college and parlayed that into a full-blown career after graduating from Grove City College. While working in Washington, D.C., she was thrown into the world of traditional fundraising, and helped to build the digital fundraising tools and strategies for several non-profit organizations in the DC Metro area. Pretty soon she was building websites from the ground up, learning everything there is to know in Adobe Creative Suite, and taking as many courses in Inbound Marketing, YouTube Marketing, Social Media, and Google Advertising as she could. Elle kicked off her freelance career in 2011 with the aim to help small businesses reach their online marketing potential. Elle maintains a full-time career as a Marketing Manager for a business, and works after 5pm and before 8am on freelance projects.



Marketing Manager


Marketing Manager for PennWest Industrial Trucks, a leading Material Handling and equipment dealership based in Mt. Pleasant, PA. Primarily responsible for working with the Sales Manager and senior leadership to develop marketing initiatives to increase business leads. Responsible for corporate identity management, branded material development, website maintenance, email marketing, Google ads, social media management and Facebook ads, video development and YouTube promotional strategy, and act as point person for community relations such as chamber of commerce memberships and associations.

Marketing Director


Elle is responsible for the sales and marketing for Glassautomatic Inc. Elle is focused on developing marketing programs to support the business sales and performance goals on a monthly and annual basis. Strategically, Elle initiates, evaluates, and manages new business opportunities; contributes to market analyses, monitors competitive activity, and identifies emerging needs for internal teams.

co-founder & creative director


Elle creates designs concepts, implements marketing strategies, and develops digital and print campaigns for a diverse portfolio of clients. She also supervises a team of photographers, videographers, illustrators and animators, leveraging a wide array of skill sets to deliver excellent results for her clients. As a Creative Director, Elle is tuned into the business and sales “pain” of her clients, and all design work is a direct result of in-depth strategic planning. “Form Follows Function” in all aspects of Smartsite Strategies work. Clients include non-profit organizations, medical practices, financial firms, small businesses, manufacturers, retail stores, and online stores.

Web Media Manager


As Web Media Manager, Elle was responsible for designing and maintaining the AtlasNetwork.org site, as well as the AtlasToolkit.org site. Elle successfully re-designed website for Atlas utilizing CSS and WordPress CMS. At the onset, Elle was also tasked with helping to develop a team of copywriters, videographers, photographers and graphic designers to build the new Marketing department at Atlas. Elle worked on aspects of talent acquisition, training, and goal-setting for the department.

Market-Based Management® Associate


Elle worked with the Charles Koch Foundation while enrolled in their year-long Non-Profit Leadership program. Elle developed and delivered presentations and instruction on MBM to Koch Interns and Associates as a MBM Associate with the Foundation. Deliverables included print program materials, Social media graphics, and classroom collaterals to promote Koch Associate and Intern Programs.

Marketing Assistant


As Marketing Assistant for IMANI Center for Policy and Education, Elle honed her skills in creative design and web marketing. In addition to working with the organization for three months in Accra, Ghana, Elle represented and presented on behalf of the organization at two international conferences. She initiated the first website design, developed the logo, and created the print collateral for IMANI.


Bachelor of Arts



MBM Certification



Inbound Certification





Contact Elle

Elle Speicher